striking the perfect balance between raw and refined material qualities
Client
Carbonell Design Studio
Project
Website
Deliverables
Design, WordPress Theme Development, CMS Customizing
Background
Carbonell Design Studio is located in Miami FL, and is known for creating beautiful high-end furniture and lighting. Each handcrafted collection is comprised of original and limited edition lighting, furniture and accessories inspired by an emphasis on form as well as the core elements of each material chosen.
Mission
Our Mission for Carbonell Design Studio was to create a clean, and elegant website that allows the furniture to speak for itself.
Process
Our design team set out researching some of the top brands in the design industry. After researching dozens of designers, and dozens of websites, we came up with a layout idea that would allow Carbonell’s furniture to speak for itself. The design was tested within the Graywell Staff and tested with the client to ensure that we had captured the essence of the Carbonell Design Studio brand.
Solution
The website was built on the WordPress CMS. We wanted it to be very simple for the client to add pieces to the online collection, so we also developed a custom theme and backend publishing system that would simplify and standardize the addition of new pieces.
Result
The time spent properly developing a process and customized platform for the client has ensure a consistent branded delivery of their extensive online collection of furniture to thousands of targeted viewers in over 100 countries worldwide to date.